The Lair of the Green Rob: Interesting Read on success of new Journey CD

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Thursday, July 17, 2008

Interesting Read on success of new Journey CD

I didn't see this posted and found it interesting... and true! I'll also note that I bought the album for the reason stated below, and love the music, but would not have bought it at regular price.

From melodicrock.com:

LEFSETZ ON JOURNEY/WALMART:
Interesting comments from industry commentator Bob Lefsetz on the Journey/WalMart package earlier today. On the topic of disecting this week's Billboard chart positions, Lefsetz stated:
18. Journey "Revelation" Sales this week: 23,778 / Percentage change: -4% / Cume: 308,777
"And that's what it is! Not the incredible pipes of their Filipino lead singer, but the PRICE! Irving's the leader on this... He told me if Dave signed off on it, he was going to put out a Van Halen DVD for $7.99!
Maybe I'm talking out of school here, not that Irving said this was off the record, but this is a very important point. PRICE MATTERS! Stop weeping over the death of the CD, the declining margins, and just lower the damn price so music becomes an impulse item. Lower the price enough and it doesn't PAY to steal!
And you wonder why the established acts would rather go with Irving and Wal-Mart than Doug and Universal. Wal-Mart pays, the act gets the lion's share of the money and the customer is HAPPY!"

posted by Rob Mallory @ 9:46 PM

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